Expert Google Ads Campaigns Designed to Maximise Your ROI
Google Ads is the most powerful way to get your business in front of potential customers when they’re actively searching for what you offer. But running profitable Google Ads campaigns requires more than just setting up ads—it demands expert strategy, constant optimisation, and a deep understanding of how the platform works.
That’s where we come in.
At PPC Company, we specialise in high-performance Google Ads management, helping UK businesses generate more leads, more sales, and better returns—without wasted ad spend.
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Why Choose PPC Company as Your Google Ads Agency?
We don’t just run Google Ads—we optimise every element to ensure you get the best possible results.
✔ Google-Certified Experts: Our team is fully certified and experienced in managing Google Ads for businesses of all sizes.
✔ Custom Strategies: We build campaigns tailored to your business goals, industry, and budget—no generic, one-size-fits-all approach.
✔ Continuous Optimisation: Google Ads is never ‘set and forget.’ We monitor performance daily, refining your bids, targeting, and messaging to improve results.
✔ Full Transparency: We provide clear, detailed reporting so you always know where your money is going—and what results it’s delivering.
✔ No Contracts, Just Results: We don’t tie you in with long-term contracts. If we’re not delivering results, you’re free to leave.
Our Google Ads Services
We manage all Google Ads campaign types, ensuring your business is visible where it matters most.
🔍 Search Ads
Appear at the top of Google search results when potential customers are actively looking for your services or products.
📢 Display Ads
Boost brand awareness by reaching millions of users across Google’s Display Network with targeted image and banner ads.
🛒 Shopping Ads (For eCommerce)
Showcase your products directly in search results, driving high-intent traffic to your online store.
🎬 Video Ads (YouTube Ads)
Reach and engage customers with high-impact video advertising across YouTube and Google’s video partner sites.
📱 App Promotion Ads
Increase app downloads and engagement with Google’s app-focused ad placements across Search, Play Store, and YouTube.
Optimising Every Step of Your Google Ads Campaign
We go beyond just running ads. We optimise every part of your PPC strategy for maximum conversions and efficiency.
- 🔑 Keyword Research: We find the highest-performing search terms that attract qualified leads—not just clicks.
- 📝 Ad Copy & A/B Testing: We craft compelling, high-converting ad copy and continuously test variations to improve results.
- 🎯 Landing Page Optimisation: We align your ads with optimised landing pages to ensure a seamless, conversion-focused user journey.
- 💰 Bid & Budget Management: We fine-tune your bids and budget to maximise ROI—ensuring your ad spend goes further.
- 📈 Retargeting Campaigns: We re-engage potential customers who have visited your site but haven’t converted, keeping your business top of mind.
Google Ads Done Right: No Wasted Budget, Just Results
Running Google Ads without expert management can lead to wasted budget, low-quality traffic, and underperforming campaigns. With PPC Company, you can expect:
✔ Higher conversion rates
✔ Better ad positioning
✔ Lower cost-per-click (CPC)
✔ More leads and sales
Let’s Get Your Google Ads Working Harder for Your Business
Whether you’re starting from scratch or need better results from your existing Google Ads campaigns, we can help.
🔹 Book a free consultation today and let’s build a Google Ads strategy that delivers real business growth.
Google Ads Campaign Setup
Whether you have an existing Google Ads account, or require creation from the start – we will undertake our thorough process to ensure you have the optimal account structure in place to perform.
Keyword Research and Planning
Ad Account Settings
Smart Bidding Considerations
End-To-End Creation of Campaigns & Ad-Groups
Ad Creation
We will write high-quality ads for your Google Ads campaigns that are designed to convert. We will consider your brand tone of voice alongside our experience in ad creation.
Multiple Ads Per Campaign
Ad Testing Plan & Matrix
Review of Quality Scores & Improvement Plan
Ensure Use of Latest Ad Copy Types
Optimisation and Management
Whilst the setup and structure is arguably the most important to build solid foundations, the process of optimisation should not be overlooked. In order to maximise the profitability of your Google Ads campaigns, data analysis, testing and optimisation needs to take place.
Regular Account Monitoring
Regular Optimisations & Changes
Monthly Reporting
Regular Communication
Conversion Tracking
We are here to generate you results through Google Ads Management, therefore, ensuring we can track all conversion points is critical to the process.
Review of Website Conversion Points
Review of Existing Analytics & Goal Setup
Creation / Management of Goals & Tracking
Account Optimisation Based on Goal Data